... The Democrats' sappy pleas that they understand they have to win back consumers by "fixing" what's wrong with Obamacare are bogus. Consumers don't have a choice. Americans won't be using the Obamacare exchanges because they find the Obamacare branding and marketing pitches informative and appealing, they will use the exchanges because if they don't, Obama’s IRS will fine them. The gentle appeals that we will be hearing as a result of all the “rebranding” and “remarketing” are just cynical, doe-eyed scams. The truth is, if you don’t sign up for Obamacare, the IRS is coming after you. Now that’s effective marketing. And the White House knows it......
... The White House plan to “rebrand” Obamacare is simple. The new plan is to make certain that the president, Administration officials, Democrats everywhere and apologists in the media never, ever, ever use the word “Obamacare” again. I personally refuse to conform to the new guidance. Obamacare is now a word with its own meaning, and the negative image it conjures up is here to stay. "Obamacare" is more synonymous with “Hindenburg” than it is with “Apollo.”
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(Excerpt) Read more at m.washingtonpost.com ...
