Success is the best revenge.
Just ask Ivanka Trump, whose perfumes rocketed to the top of the Amazon Bestsellers list after leftist anti-Trumpers launched a boycott of her products. While department stores like Nordstrom, TJ Maxx, Sears and Kmart have dropped Ivanka’s clothing line, shoes and accessories, Amazon is cashing in on the first daughter’s popular perfumes.
An Ivanka Trump fragrance is No. 1 in Amazon’s women’s eau de parfum category. Ivanka’s products beat out fragrances from pop stars Jennifer Lopez and Britney Spears, both of whom have had extremely successful perfume lines for years.
Ivanka Trump’s merchandise is being targeted in a boycott campaign called “Grab Your Wallet,” which was orchestrated by California marketing executive Shannon Coulter. A vicious backlash erupted after the boycott, as consumers slammed protesters for targeting Ivanka to retaliate against her dad.
(Excerpt) Read more at bizpacreview.com ...
