Branding is even more important in politics than the business world. My message to the GOP: Brand Hillary Clinton right now. Before she brands herself. Before she becomes too big to fail. Before she becomes “inevitable.” Before it’s a foregone conclusion that the first female president will follow the first black president. It’s all or nothing for the Democratic Party in 2016. It’s Hillary or bust. She has a 61-point lead…the biggest lead in Democratic presidential poll history. There are no other contenders. Destroy Hillary now and it’s over. What are they left with? Joe “Crazy Uncle” Biden? Elizabeth “I’m an Indian” Warren? The Democrats have nothing but Hillary. Take Hillary down now, before she gets started, and the GOP has a huge advantage in 2016. For Hillary Clinton it’s already started. Her own BFF (Best Friend Forever), the late Diane Blair just branded her as “ruthless” in papers published after Blair’s death in 2000. Well maybe the GOP needs to take a few lessons in “ruthless” from Hillary. I travel the world lecturing about branding. I recently returned from a 16-day, four-city tour of South Africa where I taught “Branding, American Style.” I’ve sold hundreds of millions of dollars of different products on TV, radio, infomercials and web. I understand branding. Branding works. Why isn’t it already being done? Can Republicans be this stupid and dense? Anyone can see it. You’d have to be blind. Heck, the GOP has already seen it done to themselves, up close and personal.
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