Saturday, June 22, 2013

The marketing of Obamacare exchanges begins

CNNMoney ^ | 6/21/2013 | Tami Luhby

In a little more than 100 days, Obamacare health insurance exchanges in each state will open for enrollment. But a lot of Americans don't know that.
That's why advocacy groups around the nation are stepping up their efforts to educate consumers about the options that could be available to them through Obamacare, formally known as the Affordable Care Act, come October 1.
Enroll America, a coalition of community organizations, health groups and businesses, is working with partners to hold more than 75 events in 27 states this weekend.
The programs, which include door-to-door visits, talking to people at churches and setting up tables at neighborhood gatherings, are aimed at telling the uninsured and underinsured about the plans that they could be eligible for next year. They will provide information about the suite of essential benefits -- including drugs, mental health and emergency room coverage -- that must be included in each plan, as well as the financial assistance available to those who need it.
"We are keeping the message simple and focused on things people need to hear [about] the health care options best for them and their families," said Anne Filipic, president of Enroll America.
Another group that will get the word out this weekend is the Texas Organizing Project. It plans to ramp up its outreach efforts with three workshops in Dallas aimed at reaching the uninsured. For the past few weeks, members have been sending out fliers, knocking on doors and setting up phone banks. The goal is to engage with tens of thousands of families before enrollment begins.
(Excerpt) Read more at money.cnn.com ...

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