Under President Obama, there has been an unprecedentedly sharp, and first-ever, switch, to preferring the Republican Party, over the Democratic Party. In fact, the damage that has been done to the Democratic brand during the Obama Presidency, going from a historically normal Democratic ratio of 1.38 in 2008, down 39% to the present abysmal .83, exceeds the Republican fall-offs under each of George W. Bush’s terms, which declined from the Republican ratio of 1.41 in 2000, down 18% to 1.16 in 2004, and then down yet another 31% to the unprecedented low .80 in 2008, which virtually doomed the campaign of Presidential candidate John McCain, and made Obama’s win almost inevitable.
The Democratic brand has thus suffered even more (down 39%) under Obama than the Republican brand suffered under either one of George W. Bush’s terms (-16%, then -31%).
Though George W. Bush did major harm to the Republican brand, Barack Obama is out-doing him, hurting even steeper the Democratic brand, which historically (until now) has always been higher-valued than the Republican brand, not just in these pre-convention polls, but for decades in Party-allegiance.
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