So Stephen Colbert turns out to be just as much of an a-hole as "Stephen Colbert." Viewers have noticed.
After an initial burst of interest spurred by CBS's big-bucks saturation advertising campaign for "The Late Show with Stephen Colbert," the show's ratings have tanked and it is now running third in late night behind NBC's Jimmy Fallon and ABC's Jimmy Kimmel, who rarely has managed second place before.
The reason? A survey by the Hollywood Reporter found that conservative viewers are turning off Colbert in droves. Nearly twice as many Republicans are watching Kimmel as Colbert, who has turned "Late Night" into a sort of wannabe MSNBC show.
The pattern is familiar: When a Democrat is the guest, Colbert is Barbara Walters. When a Republican is on, he turns into Tim Russert.