Young, healthy people are the targets, crucial to the success of the nation’s new federal health care law. They rarely see a doctor and would pay premiums for years to come. Their money would help cover the care of older and sicker customers.
And one of the largest experiments to educate and ultimately enroll them is underway in California.
California State University, with more than 437,000 students across 23 campuses, is applying a $1.25 million federal grant to reach students, their families, part-time staff and even those who apply to universities but don’t enroll. Plying them with pizza and luring them with hip-hop, campus leaders and student ambassadors are dangling subsidies for signing up and warning that even a simple sports injury could spell financial ruin.....
(Excerpt) Read more at sacbee.com ...
