To give the Republicans a new lease of life requires an injection of youth to mix with experience.
With Mitt Romney following his nominee predecessor John McCain’s fate in losing to President Obama back in November, the Republicans have another four years of soul-searching ahead of the next war for the White House in 2016.
Many challenges face the party running up to the election. The inter-party divisions between the moderates, social conservatives and the Tea Party movement remain very much alive, they face a long four years of an emboldened Obama administration following its election victory, and the quest to find a candidate to face a new Democratic challenger begins in earnest. The formula for electoral success remains simple: appeal to the party faithful, yet be broad enough to steal votes from the centre and independent blocs. The catch-all party strategy.
Selecting a face for the party would kill both birds with one stone. An effective leader not only unites the party faithful, but also appeals to swing voters, particularly in battleground states. This is not exactly complex stuff for political analysts or electoral strategists; rather, the challenge is finding another Abraham Lincoln, another Theodore Roosevelt, another Ronald Reagan. Who can appeal to the working, middle and upper classes? Who can attract both males and females? Who captures the needs of a person voting for the first time, to a person who has been voting for as long as he or she can remember? What about race politics – the Asian vote, the Latino vote, the African-American vote, the white vote – who can appeal across the multicultural spectrum?
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