There are at least three options in how conservatives respond to the election results:
First, conservatives can take the Tucker Carlson, David Frum, and Bill Kristol approach by nominating even more moderate Republicans and shamelessly pandering to disparate constituent groups, hoping to cobble together a larger coalition than liberals.
...and toward what end? Abandoning core principles can only undermine conservatives' credibility, and liberals will just choose to demonize right-leaning candidates on other issues. Even if the cave and pander strategy is successful, then what is the difference between the parties? What is achieved?
A variation on this approach is to give up entirely. There was no shortage of conservatives willing to do that late Tuesday.
Second, conservatives can focus on how to approach the electorate who, according to exit polls, really believed that Romney was going to ban the sale of birth control pills and condoms, who favored expanding ObamaCare, and who believed that Bush is still responsible for the economic mess.
A more viable variation on this is, as Sarah Palin pointed out, to realize that media bias is so severe that conservatives can't communicate with voters. By implication, to succeed in future elections, conservatives need to find a way to bypass the liberal "lamestream" media and reach low-information voters who get their news from Comedy Central and MSNBC. Brent Bozell at Media Research Center has spent 25 years trying to combat liberal media bias. Glenn Beck is leading in this direction in creating a new media network. Being a trendsetter and controlling the new "cool" is a daunting task.
Third, conservatives can focus on turning out voters more likely to vote for conservatives. The pre-election polls were correct.
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