The
kids filed into class Monday morning. They were very
excited. Their
weekend assignment was to sell something, then give a
talk on
productive salesmanship.
Little Sally
led off: "I sold girl scout cookies and I made $30" she
said proudly,
"My sales approach was to appeal to the customer's
civil spirit
and I credit that approach for my obvious success."
"Very good,
Sally" said the teacher.
Little Jenny
was next, "I sold magazines" she said, "I made $45 and
I explained to
everyone that magazines would keep them up on current
events."
"Very good,
Jenny" said the teacher..
Eventually, it
was Johnny's turn. The teacher held her breath, as
Johnny always
had a 'different' take on things.
Johnny walked
to the front of the classroom and dumped a box full of
cash on the
teacher's desk. "$2,467" he said.
"$2,467!"
cried the teacher, "What in the world were you selling?"
Toothbrushes"
said Johnny.
"Toothbrushes"
echoed the teacher, "How could you possibly sell
enough tooth
brushes to make that much money?"
"I found the
busiest corner in town" said Johnny, "I set up a Dip &
Chip stand, I
gave everybody who walked by a free sample." They all
said the same
thing, "Hey, this tastes like dog crap!"
Then I would say, "It is
dog crap. Wanna buy a toothbrush?
I used the President Obama method
of giving you something shitty, dressing it up so it looks good,
telling you it's free, and then making you pay to get the bad taste
out of your mouth."