Cybercast News Service ^ | July 6, 2012 | Gabriella Hoffman
For June “Pride Month,” dedicated to celebrate lesbian, gay, bisexual, and transgender persons, the Target Corp. announced it would sell “gay pride” t-shirts and donate 100 percent of the proceeds to the Family Equality Council (FEC), a group that, among other issues, supports same-sex marriage and works to remove restrictions against LGBT persons adopting children.
In June, Target Corp. agreed to sell t-shirts in its stores nationwide for $12.99 to help the Family Equality Council raise $120,000 towards the defeat of the Minnesota Marriage Amendment in the Great Lakes State this November, according to Minnesota Public Radio.
The t-shirts, 10 varieties, promoted pro-gay themes such as the rainbow coupled with the word “Pride” or “Harmony” and “Love is Love.” A typical ad for one of the t-shirts read: “PRIDE Mens Heather Grey Rainbow Colorblock Crew Graphic T-Shirt. Target will Donate 100% of PRIDE Merchandise Sales to Family Equality Council. Free shipping when you spend $50.”
Target’s communications director, Molly Snyder, told CNSNews.com: “Target supports inclusivity and diversity in every aspect of our business and has a long history of supporting the LGBT community through giving, volunteerism and event sponsorship and participation. Over the past year, we heard from our team members and guests that they’d like to see an assortment of Pride merchandise available at Target.” …
The Family Equality Council was created in 1979 to advance gay rights and similar causes. It supports same-sex partnerships, adoption of children by homosexuals, and anti-bullying measures in schools, among other issues. …
(Excerpt) Read more at cnsnews.com ...
