American Spectator ^ | July 12, 2012 | Jeffrey Lord
NBC News, the legendary television and news organization that once starred such journalistic pros as Chet Huntley, David Brinkley, John Chancellor and Tom Brokaw was declared officially dead on Wednesday afternoon.
The death was preceded by a stunning divorce announcement between Microsoft and NBC that had resulted in a long, tempestuous televised and website union known as MSNBC.
The details of the divorce are reported by Daily Beast media columnist Howard Kurtz.
In the traditional style of liberal journalism, the real story was buried deep inside the Kurtz piece and revealed this way:
…as the MSNBC channel has forged a separate identity as the liberal home of Rachel Maddow, Chris Matthews, Ed Schultz and others, the company has worried about the brand confusion caused by its straight-news site bearing the same name.Catch that?
There were worries at corporate about "brand confusion" between "the liberal home of Rachel Maddow, Chris Matthews, Ed Schultz and others" with the so-called "straight-news site bearing the same name."
So the obvious question.
Why in the world would NBC be worried about "brand confusion" with a cable version of itself?
That's right. Because there was nothing "straight-news" about what has evolved at MSNBC.
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