JCPenny's Goes Gay ( just signed its death warrant )

http://www.care2.com/causes/gay-dads-in-jc-penneys-june-catalog.html ^ | 5/31/2012 | Bridgette P. LaVictoire



I thought the new managment at JCPenny's might be able to turn the place around. They had experience, a proven track record.

The simple pricing structure, alas didn't go over as planned.. mistakes happened.

When they hired Ellen to be their pitch person, I really didn't care, she was an entertainer who happened to be gay... not my choice of lifestyle, but really didn't ruffle my feathers. I didn't view it as a social agenda thing.

However their june catalog has shown this wasn't the case and they are indeed engaging in a social agenda. And as such, they have just killed their brand. Trying to turn father's day into a gay thing was beyond stupid.

JCPenny's just ensured it will go the way of montomery wards at this point. Most folks don't give a damn if someone is personally gay or not, but trying to cram it down folks throats, sorry, what works for the perverts in hollywood and san fran, doesn't cut it in fly over.

JCPenny's just alienated a huge percentage of its customer base, to pander to less than 2% of the population. Not a smart move for a nationwide retailer.

Its clear at this point, that this is an agenda for them, and as such, they will continue to lose customers.
This executive team is done, sell.